How did your organization fare (or how are you faring) during the pandemic? Outside of grocery stores and PPE manufacturers, were there organizations that actually did well? Well, we know of one association that thrived during the pandemic, thanks to their tech.
The National Association of Episcopal Schools (NAES) is a small trade association that supports, serves, and advocates for the vital work and ministry of nearly 1,200 Episcopal schools. NAES may be small, but it’s mighty in its member service goals and activities. When the pandemic hit, NAES was worried just like everyone else. Their biennial conference, a large revenue driver, would have to go virtual or be cancelled. Their members, school administrators and teachers, were struggling to find answers to their most pressing questions about how to offer K-12 education effectively and safely.
How did they manage to not just survive, but thrive, during the COVID-19 pandemic? How were they able to deepen their members’ involvement with the organization during this difficult time? Join us for a candid conversation with Jonathan Cooper, Communications Manager at NAES, where he’ll share what the NAES staff did to serve members, how technology was critical to their success, and how they tied all of their offerings together through their membership database. Of course, they had their fair share of struggles like everyone else - and he’ll talk about those too!
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About the presenters:
Jonathan Cooper is the Communications Manager at the National Association of Episcopal Schools, and has a passion for many things in life, but namely creating community, communications and music. At NAES, Jonathan is responsible for managing the association's communications, marketing, website, social media, publications, webinars and web chats. Jonathan is also a part-time professional church musician.
As CEO and Chief Troublemaker of Matrix Group, Joanna Pineda helps her clients increase membership, retain and engage members with compelling member offerings, reach new audiences with a clear brand, and streamline back office operations with awesome integrations.
Joanna's staff and clients call her Chief Troublemaker because she likes to think outside the box, question reality, and ask the hard questions so stuff gets done. Her mantra: Make it up, make it happen.
Teri Carden is a yoga-pants-wearing, girl geek in normal girl’s clothing. After several years of experience sitting behind the multiple screens at her association marketing and technology gigs, Teri answered a need for associations by building ReviewMyAMS.com, a trusted site for executives to provide end-user reviews of their association management systems (AMS). Teri still manages ReviewMyAMS all while also tackling the day-to-day of 100Reviews, a platform that allows associations to spin up their own review site, managing the digital and marketing teams and sharing the story of 100Reviews at conferences all over the US.