Matrix Group CEO & Chief Troublemaker Joanna Pineda is excited to be participating in the Michigan Society of Association Executives (MSAE)'s Thought Leader Webinar Series. Joanna will be presenting on "How to Create Intentional & Amazing Online Member Journeys"on Wednesday, February 24, 2021, from 10am-11:30am ET.
Many organizations are struggling because members say they can't find the information they need on their associations' websites, or they find it difficult to accomplish tasks. So what do associations do? They issue RFPs for a website redesign. But, these redesigns often cover ONLY the website and NOT AMS functions like registering for a meeting, or becoming a member, or engaging with the association. And yet, when polled for their most important journeys, associations list journeys that involve BOTH website and AMS. The most important member journeys of many associations often move across systems, through the website to AMS, or AMS to web, or website to community.
In this session, featuring examples and case studies, attendees will learn how to:
- Identify their most important journeys
- How to map these journeys as members traverse their digital properties
- How to work with their vendors to make these journeys better without investing in costly custom development
- Easy things you can do to make these journeys better, including design hacks and link strategies.
Learn More About the Webinar Series and Register Here