Events

CEO Joanna Pineda Speaking at NE/SAE Digital Solutions Conference

    Dates: Oct 30, 2020
    Times: 9:45 AM - 10:45 AM ET

Matrix Group CEO Joanna Pineda is thrilled to be speaking at the NE/SAE 2020 Digital Solutions Conference on Friday, October 30th from 9:45-10:30am ET.

The Conference features interactive programming dedicated to the technology, operations, and communication issues that association industry professionals are faced with in today's rapidly changing world.

Here are the session details:

Create Amazing Member Journeys Across Digital Properties

Many organizations are struggling because members say they can't find the information they need on their associations' websites, or they find it difficult to accomplish tasks. So what do associations do? They issue RFPs for a website redesign. But, these redesigns often cover ONLY the website and NOT AMS functions like registering for a meeting, or becoming a member, or engaging with the association.

And yet, when polled for their most important journeys, associations list journeys that involve BOTH website and AMS, the most important member journeys of most associations move across systems, through the website to AMS, or AMS to web, or website to community.

In this session, featuring examples and case studies, attendees will learn:

  • How to identify their most important journeys
  • How to map these journeys are members traverse their digital properties
  • How to work with their vendors to make these journeys better without investing in costly custom development
  • Easy things you can to make these journeys better, including design hacks and link strategies

Learn More About the Conference

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