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Exhibitors and sponsors are the core supporters of many conferences and events. But without an exhibit hall and physical sponsorship opportunities, how do we accommodate them? Heck, not just accommodate them, but knock their socks off by providing them with effective and meaningful ways to fulfill their business needs by connecting with attendees, participating in discussions, providing useful information for attendees, and ultimately, generating leads?
Join Matrix Group CEO Joanna Pineda and 100Reviews Co-Founder Teri Carden as they host a panel discussion with Bruce Rosenthal, Corporate Partnership & Sponsorship Consultant and Founder of the Partnership Professionals Network, and Scott Oser, President of Scott Oser Associates, Inc., on how you can create experiences and connections for your virtual event exhibitors and sponsors that are so rich and valuable, they’ll become sponsors for life.
Strategies for facilitating valuable sponsor/attendee interactions
Adding the WOW factor: the little touches that will take exhibitor packages to the next level
How to communicate the value of your virtual events to get buy-in
Creative ways to incorporate sponsor branding, exposure, and messaging
How to encourage genuine social connections between your attendees and sponsors / exhibitors
The importance of your chosen platform(s)
Why online events will generate more valuable analytics and digital marketing opportunities for your sponsors
How to expand the value for exhibitors and sponsors before and after the days of your virtual event
Your in-person events deliver unparalleled value to your exhibitors and sponsors, and there’s no reason your virtual events can’t do the same thing, and MORE! Learn how to make it happen --
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About the presenters:
Teri Carden is a yoga-pants-wearing, girl geek in normal girl’s clothing. After several years of experience sitting behind the multiple screens at her association marketing and technology gigs, Teri answered a need for associations by building ReviewMyAMS.com, a trusted site for executives to provide end-user reviews of their association management systems (AMS). Teri still manages ReviewMyAMS all while also tackling the day-to-day of 100Reviews, a platform that allows associations to spin up their own review site, managing the digital and marketing teams and sharing the story of 100Reviews at conferences all over the US.
As CEO and Chief Troublemaker of Matrix Group, Joanna Pineda helps her clients increase membership, retain and engage members with compelling member offerings, reach new audiences with a clear brand, and streamline back office operations with awesome integrations.
Joanna's staff and clients call her Chief Troublemaker because she likes to think outside the box, question reality, and ask the hard questions so stuff gets done. Her mantra: Make it up, make it happen.
Bruce Rosenthal has advanced corporate partnership programs for 20+ years. He is a strategic advisor, consultant, and educator to associations and not-for-profit organizations, creating corporate partnership programs that increase revenue, add membership/constituent value, and foster sustainability.
He demonstrates leadership in identifying and cultivating sponsorship and partnership best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership organization.
Scott Oser has over 20 years of marketing experience in the association and publishing industries. Since launching Scott Oser Associates, Inc. in 2006, he has had the opportunity to work with individual membership organizations and trade associations across a wide variety of industries. Scott is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals. He has recently had a lot of success working with organizations to change their membership and marketing and sales strategies to communicate appropriately to maximize results.