Earn 1 CAE Credit
Did you know that globally, one in five messages sent do not reach the recipient’s inbox? (ReturnPath). Email providers have strong restrictions in place to ensure the best service to their users and to protect them from malicious emails and spam. It’s a real struggle for marketers and communications teams, and many don’t even realize it! So what steps can you take to make sure that your emails reach your members’ inboxes?
Join CEO Joanna Pineda, Director of Marketing Leah Monica, and CTO Maki Kato for a free webinar as they share actionable ways you can improve your email deliverability and ensure that your important member communications are received. They will cover:
- Hard bounces vs. soft bounces - what they mean, how they affect deliverability, and how to manage them
- Back-end changes that will make your IP trustworthy
- List gathering and maintenance strategies to keep you out of the spam folder
- Clean email code, and why it’s so important
- SES (Simple Email Service) from Amazon
- Reactivation campaigns, and how they can help the health of your email lists
While we can’t guarantee that 100% of your emails will be delivered, you’ll learn important strategies for staying out of member spam folders.
About the presenters:
Maki is your go-to for issues involving security, development sites, or live sites that go down. He manages website hosting for our clients, internal security and infrastructure, and our team of developers. Maki brings to Matrix Group more than 20 years of experience in mission-critical system infrastructure, architecture and application development. He's responsible for the company's system infrastructure, architecture, business systems, application development, evaluation and selection of new technologies, and customer hosting, maintenance, and support. Phew!
As the Director of Marketing at Matrix Group, Leah helps develop, execute and manage effective marketing campaigns for both clients and Matrix Group alike. Leah has extensive experience in content creation, email and digital marketing and has a passion for developing creative, actionable marketing campaigns that help associations and non-profits engage their audiences, better serve their members, and exceed their most lofty goals.
As CEO and Chief Troublemaker of Matrix Group, Joanna Pineda helps her clients increase membership, retain and engage members with compelling member offerings, reach new audiences with a clear brand, and streamline back office operations with awesome integrations.
Joanna's staff and clients call her Chief Troublemaker because she likes to think outside the box, question reality, and ask the hard questions so stuff gets done. Her mantra: Make it up, make it happen.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.