Content is the #1 asset your organization has. Yes, content. It’s what establishes your credibility, compels prospective members to join, and engages, educates and serves your members and customers. Yet a staggering 60% of content marketers say producing engaging content is their biggest challenge, and 65% struggle to define what content is effective and what isn’t, according to the Content Marketing Institute. Sound familiar?
Join Joanna Pineda, Matrix Group CEO, and Carrie Hane, Tanzen Founder and Content Expert, for a webinar on November 8, 2018 as they share how to craft a killer content strategy for your organization that is thoughtful, compelling, and allows you to connect with and serve your audiences like never before.
During the webinar, Carrie and Joanna will dive deep into:
What a content strategy is, and how it can transform your organization once you actually put it into action
How to create a content strategy statement for your organization
How to identify your target audiences and craft content that meets their specific needs
Why a content-first strategy is essential for a successful website redesign
Tips for making your content more interesting and impactful
Tips for helping others in your organization write great content
Ready to craft a killer content strategy?
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credits toward your CAE application or renewal professional development requirements.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.