Joanna Pineda Speaking at the 2018 Institute for Apprenticeship, Training and Education Program

    Dates: Jan 16, 2018
    Times: 10:30 AM - 11:30 AM
  • Location: Hilton-Americas, Houston, TX, USA

On January 16, CEO and Chief Troublemaker Joanna Pineda will present at the International Foundation of Employee Benefit PlansInstitute for Apprenticeship, Training and Education Program on “Effective Use of Social Media and eMarketing tools for Recruitment and Engagement.”

People spend over 3 hours a day on social media, and check their accounts over 17 times a day, so it’s no surprise that social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email. During her session, Joanna will share her full insight on how to take advantage of social media and other eMarketing tools to better engage with and recruit fund members. Her presentation will cover:

  • How choose the best social media platforms for your fund

  • Tips on creating an effective content strategy for your social media and digital marketing efforts

  • Best practices for each marketing and social media platform

  • Ways you can leverage other eMarketing tools to better reach your members

  • How to use analytics data to tailor your strategy and messaging

To learn more about the Program, visit the IFEBP website

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