During pitch and kickoff meetings, clients and prospects often ask me, “Who should be in charge of my Association Management Software (AMS)?”
Should it be the IT department? Membership? Finance? Meetings? GR?
In my mind, there’s no question that the Membership Department should ultimately be in charge. Why?
Because at its core, any association management software is a tool to track membership and custom applications, activities and engagement.
As a membership organization, if the membership team doesn’t love your AMS and feel ownership over it, they are not going to use it, they won’t be zealous about data integrity, and they won’t take the time to become expert at it and mine the data for trends and insights.
Of course, other departments should have a big voice during selection, implementation and management. The meetings department must have the features it needs to generate revenue from webinars, conferences and courses. IT needs to be comfortable with the security aspects of the system and be able to run more technical reports and configurations. The finance team must be able to get the accurate reporting it needs to generate good financial reports for the association.
In the end, good stuff happens when any “thing” has an owner. Let the Membership team own your AMS and see what happens to membership recruitment, reporting and engagement.