A shared taxonomy (across your sites, your AMS, your meetings, etc.) is the key to better content and a better user experience. In this series of blog posts, we’ll define taxonomy, tell you why it’s important and show you how to develop and implement one.
Taxonomy is all about connection and classification. It’s making sets of things and subsets of those sets. Think about a library’s groupings in the Dewey Decimal System. All books is the larger set, while books about history is a subset and books about world history a smaller subset.
- Connects content to content
- You can create pages that display content of all types (articles, blog posts, meetings, etc) that match certain taxonomy classification(s). For example: all items about a new piece of legislation that affects your industry could show up on the page.
- Connects people to content
- If you’ve got topical experts in your organization, make sure their content contributions are part of the taxonomy.
- Facilitates searching and wayfinding
- Users search for topics and issues, not by content types nor by your internal divisions. If someone needs information on safety, they may go to a specific section of your site, but what about all the other content that discusses safety (expert advice, news items, even training sessions and/or meeting events)?
- Provides a way to tag content
- Tagging content is how it works in today’s content-rich web. A set taxonomy provides an easy way to create content tags that match the topics/issues in your overall scheme.