A shared taxonomy (across your sites, your AMS, your meetings, etc.) is the key to better content and a better user experience. In this series of blog posts, we’ll define taxonomy, tell you why it’s important and show you how to develop and implement one.
The final steps in taxonomy is to implement on your site(s). You can group content, as well as personalize content based on user profiles for a more enriching and complete experience.
Connecting Content to Content
- Consider taxonomy as navigation
- Build dynamic landing pages
- Dynamic landing pages, or mashup pages are great for combining different types of content under one umbrella. For example, NECA’s Business and Market Development landing page displays content from Articles, Publications, Events and more, all under that topic.
- On page views, show related content
- When someone is looking at a specific page, use the right rail to show related content. The Association of Small Foundations does this in their topic pages, for example: Boards and Governance. The right rail shows related resources.
- On e-commerce pages, recommend products/services
- Like with Amazon.com or other e-commerce sites, make sure your store products are categorized, and then it’s easy to display related products and/or services. This is the “If you like…then you try…” idea. Let your users know there’s other information that may be of interest.
Connecting People to Content
- Create recommendations based on taxonomy
- Use the user profile as a way to find out what your member/user’s interests are. Are they an estimator or perhaps a safety officer? Does your AMS have an interests list in the profile? If so, use it and encourage members to fill it out. Use this data to display recommended reads, products or services once a member is logged in.
- Personalize elements based on taxonomy
- You can also personalize the user’s entire experience. If they are primarily interested in certain labor relations topics and not at all in others, serve up primary and related topics for them.