Monthly Archives: October 2018

Joanna Pineda

Joanna Pineda
CEO & Chief Troublemaker

The Best Membership Database for Trade Associations

If you work with or for an association, you know that a key difference in association types is whether the members are companies or individuals. Associations that have companies for members are typically called trade associations. While MatrixMaxx serves BOTH trade associations and professional societies, we have some unique features that specifically benefit trade associations.

  • Each company record can have one or more primary contacts. The primary contact can manage not just their own individual record, but also the company profile, and the profiles of all people attached to the company. Primary contacts can also mark staff attached to their company as former staff, retired or deceased, as well as add new individuals.
  • Companies can have relationships with other companies, which means we can support complex organizational hierarchies, e.g., a company that is a parent of three companies, and is it self the subsidiary of another company.
  • Individuals can have multiple affiliations because we know that in the corporate world, John Smith can be CEO of a holding company, President of the North American division, and Trustee of yet another firm.
  • We know that in many corporations, a single person must manage travel and event registration for multiple people at the company. This is why our Group Registration module allows a meeting coordinator to register up to hundreds of people from a family of related companies, pay with one credit card, and indicate who should receive the email confirmations and receipts.

There are many, many other ways in which MatrixMaxx is uniquely suited to the needs of trade associations. We hope you’ll request a demo to learn more!