Monthly Archives: June 2017

Joanna Pineda

Joanna Pineda
CEO & Chief Troublemaker

Who Should Be in Charge of Your Association Management Software (AMS)?

During pitch and kickoff meetings, clients and prospects often ask me, “Who should be in charge of my Association Management Software (AMS)?”

Should it be the IT department? Membership? Finance? Meetings? GR?

In my mind, there’s no question that the Membership Department should ultimately be in charge. Why?

Because at its core, any association management software is a tool to track membership and custom applications, activities and engagement.

As a membership organization, if the membership team doesn’t love your AMS and feel ownership over it, they are not going to use it, they won’t be zealous about data integrity, and they won’t take the time to become expert at it and mine the data for trends and insights.

Of course, other departments should have a big voice during selection, implementation and management. The meetings department must have the features it needs to generate revenue from webinars, conferences and courses. IT needs to be comfortable with the security aspects of the system and be able to run more technical reports and configurations. The finance team must be able to get the accurate reporting it needs to generate good financial reports for the association.

In the end, good stuff happens when any “thing” has an owner. Let the Membership team own your AMS and see what happens to membership recruitment, reporting and engagement.

Joanna Pineda

Joanna Pineda
CEO & Chief Troublemaker

Is It Time to Add a Gender-Neutral Honorific to Your Forms and Directories?

I was in the car a few weeks ago when I heard a story on NPR about Mx, a gender-neutral honorific that is being adopted by many organizations because not everyone wants to identify their gender in the traditionally binary ways (e.g., Mr. or Ms.).


In 2015, the New York Times wondered if Mx has gained the same stature as Mr. and Ms.; two years ago, the answer was “not yet.” But in March of this year, HSBC began offering clients up to 10 gender-neutral honorifics, including:

  • Mx
  • Ind (which stands for Individual, meaning free of gender)
  • Mre (which stands for mystery)

The MatrixMaxx database has a free-form Prefix field. This field is free-form because while most clients use traditional honorifics like Mr. and Ms., some use formal Honorifics like Dr. and Excellency.

It will be up to your organization to decide whether or not you wish to adopt gender-neutral honorifics. The good news is that your MatrixMaxx database already supports it.