What can you expect to see in 2015? For one thing, associations will continue to become more data driven. But what else can you expect to see? Here are a few trends to keep your eye out for:
- CRM functionality in your AMS. Last fall, MatrixMaxx upgraded the TaskMaxx module to CRMMaxx. Just like other organizations, associations need to identify, track and manage leads. We believe CRM is hot and we’ll continue to see and hear more about it!
- Business Intelligence and Analytics. Your AMS holds a lot of data. With many systems offering a suite of comprehensive reporting, you’ll be able to dig deeper into your data, discover trends and patterns in your membership and start making decisions based on it.
- Comprehensive API libraries to support integrations. We know that there isn’t one perfect system to do it all. Vendors will continue to work together on integrating their systems, but we’ll also have access to more APIs. More and more companies like reThinkData are building sets of comprehensive API libraries to aid in integration projects.
- AMSs will become more mobile. To meet the needs of mobile users, AMSs will be required to make their systems responsive, giving users access to basic data when they’re on the go. They’ll also be likely to pull reports and visualizations for presentations and meetings. Takeaway: make sure the templates in your AMS are responsive.
Do you agree? Share your thoughts?