MatrixMaxx: The Analytics AMS

Any AMS can give you membership, meeting and store modules, but MatrixMaxx takes it one step further, providing you with the insight you need to make smarter decisions.

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MembershipMaxx™

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22.2 is live!

This release features hot new security and API enhancements.

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MatrixMaxx News

MatrixMaxx 22.2 is Now Live

Jun 22, 2022

Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 22.2, the latest version of its association management system (AMS).

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MatrixMaxx 21.4 is Now Live, Featuring WWW Refresh

Dec 15, 2021

Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 21.4, the latest version of its association management system (AMS).

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CHA Launches Year-Round Educational Portal in BeSpeake

Dec 06, 2021

Matrix Group is pleased to announce the launch of a year-round education portal in the BeSpeake virtual conference platform for the Catholic Health Association (CHA).

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AWPA represents makers of wire and wire products. Its member-facing pages hadn’t evolved in 8 years, yet an update from their previous AMS vendor was going to be very expensive. For the price of a basic front-end upgrade, AWPA implemented MatrixMaxx, getting a better member directory and event-registration experience in the process!

VISIT AWPA

EBRI, a non-partisan organization whose research helps inform the development of employee benefit programs, was looking to rebrand its website. We proposed a total solution that would help EBRI manage its partners, donors, and members: a website redesign, a new membership database, and seamless integration between the two systems!

Visit EBRI

ACLA represents clinical laboratories across the U.S. ACLA came to us for some website updates and ended up with a website refresh and a new MatrixMaxx database. Today, they have insight into what member companies are doing, across all ACLA activities!

Visit ACLA

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Google Analytics with Your MatrixMaxx Membership Database

84 views • 8 months ago

With Google Analytics, you know a lot about your website traffic, like what’s driving traffic and what people are doing on your site. But the basic reports give you very little insight about WHO is visiting. The MatrixMaxx association management system (AMS) provides an answer to the 'who?' question by integrating our CRM component with Analytics. By setting special data-rich cookies upon user login, the membership database is able to provide Google with critical demographic data about who is visiting your website in aggregate.