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graphic promoting Joanna Pineda speaking at UST Education's 2025 Spring Symposium
Upcoming Event

UST Education’s Spring Symposium: CEO Joanna Pineda Presenting

Dates: Mar 06, 2025
Time: 10:00 AM - 5:00 PM (EST)
Location: In-person will be held at Higher Logic in Washington DC.
Cost: Free
Register Now!

UST Education’s Spring Symposium, being held in-person at the Higher Logic Office in DC on March 6th, is focused on Empowering Change

Join us at the symposium where thought leaders and subject-matter experts will dive into how associations can empower change in 2025.

Matric Group CEO & Chief Troublemaker Joanna Pineda is excited to present on The Human Element of AI: Making Technology Adoption Stick from 2:30pm-3:30pm.

The Human Element of AI: Making Technology Adoption Stick

AI is more than technology; it’s a transformative shift in how we work, think, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.

Successful technology adoption—whether it’s AI, a new CRM, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool, finds meaningful ways to use it, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools, and how can leaders help break them down?

In this session, we’ll talk about how to navigate these challenges, inspire curiosity, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA.

Learn more about UST Education’s Spring Symposium, being held both in-person and virtually. 

We hope to see you there!

About the Presenters

  • Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership and generate revenue. Joanna’s staff and clients call her Chief Troublemaker because she likes to ask a lot of questions, think outside the box, question reality, and ask the hard questions so stuff gets done. She is passionate about the user experience, aka the member or customer journeys.