UST Education Series: How Open Access Will Affect Your Journal Strategy and Revenue
In August 2022, the White House issued a directive that all US taxpayer-funded research must be publicly available by December 31, 2025. For many associations, members consider access to the association journals to be one of the top benefits of membership. In addition, many organizations derive a significant portion of their revenue from journal licensing royalties and subscription fees.
Who is affected by this directive? What does this mean for organizations that have a journal featuring research that is taxpayer-funded? What does this mean for organizations that generate non-dues revenue from their journals?
Learn from experienced association executives who have journals where the research that is featured is publicly funded. Hear how their journal strategy is changing as a result of the White House directive and what models they are exploring to support researchers and to continue generating non-dues revenue from their journals.
Matrix Group CEO & Chief Troublemaker Joanna Pineda is excited to present a session on “How Open Access Will Affect Your Journal Strategy and Revenue” in UST Education’s Leadership and Learning Series happening Tuesday, September 24th at 1pm Eastern.
Joanna will be joined by:
- David Jackson, Executive Director of the American Society for Pharmacology and Experimental Therapeutics (ASPET)
- Kate Fryer, CEO of the Endocrine Society
- Pam Harley, Partner at Clarke & Esposito
Join them for a lively discussion about open access, where they will discuss:
- The White House directive on open access, including what it is, who is affected, how it impacts associations, and the timeline for implementation.
- The new business models associations are exploring for life post-open access.
- The processes organizations use to develop new member benefits and generate non-dues revenue.
About UST Education
“Serving our communities with expert professional development courses.” In 2020, US Transactions Corporation launched UST Education. Growing out of the success of Presidential Forum, UST’s community driven roundtable discussions, UST Education provides high quality continuing education to the business communities in which UST is engaged. The UST Education team ensures proactive support, ease of registration, and fast credentialing for their interactive webinars, and their expert instructors address topics relevant to the professionals they serve.
About the Presenters
Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership and generate revenue. Joanna’s staff and clients call her Chief Troublemaker because she likes to ask a lot of questions, think outside the box, question reality, and ask the hard questions so stuff gets done. She is passionate about the user experience, aka the member or customer journeys.
Dave Jackson serves as the Executive Officer of ASPET. Dave is an award-winning association executive with extensive experience managing operations of complex organizations.
Kate Fryer serves as the Endocrine Society’s Chief Executive Officer. In this role, she partners with the Board of Directors and other member leaders to develop strategies to achieve the organization’s mission, and works with staff team members to ensure all strategies and programs are successfully implemented.
Pam Harley is a partner at Clarke & Esposito, a consulting firm that helps forward-thinking membership associations and other organizations grow their revenues and better engage with their customers and communities. C&E helps clients through their expertise in association publishing (journals, books, education products), strategic and organizational effectiveness, revenue growth and diversification, marketing and customer experience, digital strategy and transformation, and research and insights. They also support associations in licensing and M&A transactions related to publications.
