Building the CEO AI Playbook: How AI will Power Your Association into the Future

Industry experts Joanna Pineda, CEO & Chief Troublemaker, and Heinan Landa, CEO of Optimal Networks are excited to host a workshop session exclusively for association CEOs, co-sponsored by UST Presidential Forum, on “Building the CEO AI Playbook: How AI will Power Your Association into the Future.”

In June 2024 alone, 230 million people used AI apps. 

Since the advent of ChatGPT (a product that exploded OpenAI’s value to $80 billion), we have been subjected to a deluge of headlines and marketing hype about artificial intelligence changing the world as we know it. 

When it comes to the association space, change is indeed on the horizon, but not in a way that should inspire fear. 

In fact, if approached thoughtfully, artificial intelligence presents many opportunities to enhance member engagement, employee engagement, revenue, risk mitigation, and more. 

Joanna and Heinan are excited to lead you in a workshop that will empower you to identify and seize these opportunities in a practical, actionable way. 

This 2-hour event will include lunch, guided discussion, and networking. 

Learning objectives include:

• How associations are using AI today
• Key risks and opportunities to explore
• How to incorporate AI into your strategic vision

Attendees will walk away with:

• 1 CAE credit through UST Education
• A co-built playbook to guide their organization’s AI strategy in the near term
• Connections with 15 to 20 like-minded association CEOs
• A full belly!

Space is limited, and registration is by invitation only. If you’re an association CEO who would like to attend, please email us at solutions@matrixgroup.net.