When we talk about an “experience”, we’re really talking about how a visitor interacts with our client’s services, whether on the phone, a website, or an app. What was that interaction like? Was it convenient, engaging, entertaining, pain-free? This experience plays a huge role in how customers view a company, their perception of the brand, and the value the company’s service brings to their lives.
How we craft this experience, so that the user comes away with a GREAT experience, is what we strive for.