CMHA Website Redesign

CMHA Website Redesign

How do you transform decades of resources and guidance from two legacy organizations into one fresh, dynamic, online experience? That was the challenge at the heart of the website redesign for the Concrete Masonry & Hardscapes Association (CMHA).

Born from the merger of the Interlocking Concrete Pavement Institute (ICPI) and the National Concrete Masonry Association (NCMA), CMHA set out to unify the industry under one banner. Their mission? To champion innovation, education, and advocacy for concrete masonry and hardscapes industries. But for that vision to take root, they needed more than just a new name—they needed a bold, digital presence that would inspire members, elevate their brand, and serve as the industry’s go-to resource.

CLIENT
Concrete Masonry & Hardscapes Association (CMHA)

CONTENT MANAGEMENT SYSTEM
WordPress

INTEGRATIONS
MemberSuite AMS

SERVICES
User Experience
Web Design
Development
Integration
Analytics Training
Search Engine Optimization

The Challenge

A merger of this scale meant bringing together two distinct brands, vast technical resources, and decades of industry expertise into a single, cohesive website. CMHA needed a site that would:

  • Clearly define who they are and who they serve, ensuring members and stakeholders see them as one unified organization.
  • Increase awareness of concrete masonry and hardscape products, showcasing their importance in the industry.
  • Make it easier than ever to access key resources, including CMHA’s extensive library of technical documents.
  • Provide new opportunities for member engagement, helping them connect with CMHA and each other.

The stakes were high: the website wouldn’t just be a digital facelift—it needed to be a cornerstone for the association’s future.

The Solution

Matrix Group worked closely with CMHA to design a modern, intuitive, and content-rich website that reflects the association’s mission and provides a seamless experience for visitors. The new site features:

  • A strong, unified brand identity, reinforcing CMHA’s role as the leader in its industry.
  • An extensive, filterable technical resource library that includes manuals, drawings, calculators, tech notes, guide specs, and more, making it easier than ever for users to find the information they need.
  • Clear, intuitive navigation that streamlines access to member benefits, industry updates, and event information.
  • A new Building Solutions section of the website that allows CMHA to tell the story of the industry, tell member stories, and showcase member products and services.

The Result

The launch of CMHA’s new website successfully completed CMHA’s digital transformation following the merger. The redesigned site now serves as a central hub for industry professionals, offering them the tools, insights, and connections they need to succeed. 

Early feedback has been overwhelmingly positive, with members praising the intuitive design and improved resource library. Most importantly, CMHA now has a digital platform as strong as the industry it represents—one built to serve its members and fuel its future.

CMHA had a fantastic experience working with Matrix Group on our new website. They truly understood our vision and delivered a modern, user-friendly site that unifies our brand and enhances member engagement. The new site reflects the strength of our industry and provides the tools and resources our members need to thrive. We couldn’t be happier with the results!

— Kristen Garman, Director of Marketing and Communications, CMHA