Matrix Group Blogs

CEO's Blog

Matrix Group CEO Joanna Pineda's insight on marketing, customer service, leadership,  technology and more.

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What is Google Analytics 4 and Should I Upgrade?

  As you may well know, Google Analytics is a digital analytics service from Google that helps you track and analyze your website traffic. It is the most widely used analytics platform on the web, and most of us would be completely lost without it. It allows us to see where our site visitors are […] The post What is Google Analytics 4 and Should I Upgrade? appeared first on The MatriX Files. Full Story

An Example of a Really Great Event Registration Email Confirmation

A couple of weeks ago, I got invited by my buddy Heinan Landa, CEO of Optimal Networks, to an event by CADRE, which bills itself as “a way for elite professionals to learn from the top experts in the world, while connecting and developing meaningful relationships with like-minded peers.” The event itself was lovely, but […] The post An Example of a Really Great Event Registration Email Confirmation appeared first on The MatriX Files. Full Story

MatrixMaxx Blog

Tips and strategies on how to manage your membership and enhance the member experience.

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Tips for Creating a Powerful Membership Directory

MatrixMaxx has out-of-the-box member directory searches. We have a company search and an individual search. These searches can be configured to search different criteria and skinned to match a client’s website. They are terrific and get the job done. Sometimes, however, clients want something completely different for their company search. In these instances, the question … Continue reading Tips for Creating a Powerful Membership Directory → Full Story

Who Should be in Charge of Your Membership Database Migration?

I get asked this question a lot by clients and prospects: CEOs and Executive Directors who are about to embark on a move to a new membership database want to know who should be in charge of the migration. My answer: Not IT. Create a small committee that includes membership, meetings and IT, maybe one more … Continue reading Who Should be in Charge of Your Membership Database Migration? → Full Story

Staff Blog

Design and development trends, tips on producing great websites and more from the Matrix staff!

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Workflow for Managing and Sourcing Content for Multiple Social Media Accounts

As a social media coordinator for Matrix Group and some of our clients, I manage content and posts across a variety of social media platforms including Facebook, Instagram, and Twitter on a daily basis. When you consider multiple platforms for multiple … Continue reading → The post Workflow for Managing and Sourcing Content for Multiple Social Media Accounts appeared first on snack o'clock. Full Story

What is the Gutenberg WordPress Update?

WordPress is set to revolutionize massive swathes of the internet with the introduction of its new editor called Gutenberg, coming soon in the 5.0 release. While change can be scary, this update has a lot of promise in terms of … Continue reading → The post What is the Gutenberg WordPress Update? appeared first on snack o'clock. Full Story