Matrix Group Blogs

CEO's Blog

Matrix Group CEO Joanna Pineda's insight on marketing, customer service, leadership,  technology and more.

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When Redesigning Your Website, Don’t Confuse Goals with Requirements

I read a lot of RFPs and I attend a lot of website redesign kickoff meetings. The most important questions I ask are, “Why redesign? Why now?” I usually get answers like: Our website needs to mobile-friendly The website needs a faceted search Our site search sucks The website isn’t user-friendly While these are all […] The post When Redesigning Your Website, Don’t Confuse Goals with Requirements appeared first on The MatriX Files.
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How Google Docs and Google Slides Changed Biz Dev at Matrix Group

A few years ago, Matrix Group Creative Director Alex Pineda suggested that we ditch PowerPoint and move to Google Slides. The reason? Collaborating on a PPT file is really hard. We used to pass around huge files via email or rely on the network share. Alex came up with a beautiful template and the rest […] The post How Google Docs and Google Slides Changed Biz Dev at Matrix Group appeared first on The MatriX Files.
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MatrixMaxx Blog

Tips and strategies on how to manage your membership and enhance the member experience.

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Who Should Be in Charge of Your Association Management Software (AMS)?

During pitch and kickoff meetings, clients and prospects often ask me, “Who should be in charge of my Association Management Software (AMS)?” Should it be the IT department? Membership? Finance? Meetings? GR? In my mind, there’s no question that the Membership Department should ultimately be in charge. Why? Because at its core, any association management software … Continue reading Who Should Be in Charge of Your Association Management Software (AMS)? →
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Is It Time to Add a Gender-Neutral Honorific to Your Forms and Directories?

I was in the car a few weeks ago when I heard a story on NPR about Mx, a gender-neutral honorific that is being adopted by many organizations because not everyone wants to identify their gender in the traditionally binary ways (e.g., Mr. or Ms.). In 2015, the New York Times wondered if Mx has … Continue reading Is It Time to Add a Gender-Neutral Honorific to Your Forms and Directories? →
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Staff Blog

Design and development trends, tips on producing great websites and more from the Matrix staff!

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User Experience in the Face of Trauma

I’m a very lucky person. I haven’t experienced anything that would qualify as a major traumatic event, and my life isn’t generally a series of inconveniences. Plenty of other people don’t have that kind of good fortune. And since I’m … Continue reading → The post User Experience in the Face of Trauma appeared first on snack o'clock.
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Favorite Tool: Google Page Analytics Chrome Extension

For me, 2017 is all about productivity hacks and working more efficiently. Recently, I’ve been diving deep into the world of Google Chrome extensions to help me streamline as much of my work (and personal life) as possible. One of … Continue reading → The post Favorite Tool: Google Page Analytics Chrome Extension appeared first on snack o'clock.
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