Matrix Group Blogs

What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

Heinan Landa (CEO of Optimal Networks) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? It’s a great question. Over the past year, I’ve had many clients bemoan virtual, but I’ve also had many clients express joy over the benefits....  Full Story

What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity.  When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. While “writing for […] The post What Are Natural Language Queries and Featured Snippets and Why Do They Matter? appeared first on The MatriX Files. Full Story

Tips for Creating a Powerful Membership Directory

MatrixMaxx has out-of-the-box member directory searches. We have a company search and an individual search. These searches can be configured to search different criteria and skinned to match a client’s website. They are terrific and get the job done. Sometimes, however, clients want something completely different for their company search. In these instances, the question … Continue reading Tips for Creating a Powerful Membership Directory → Full Story

Who Should be in Charge of Your Membership Database Migration?

I get asked this question a lot by clients and prospects: CEOs and Executive Directors who are about to embark on a move to a new membership database want to know who should be in charge of the migration. My answer: Not IT. Create a small committee that includes membership, meetings and IT, maybe one more … Continue reading Who Should be in Charge of Your Membership Database Migration? → Full Story

Workflow for Managing and Sourcing Content for Multiple Social Media Accounts

As a social media coordinator for Matrix Group and some of our clients, I manage content and posts across a variety of social media platforms including Facebook, Instagram, and Twitter on a daily basis. When you consider multiple platforms for multiple … Continue reading → The post Workflow for Managing and Sourcing Content for Multiple Social Media Accounts appeared first on snack o'clock. Full Story

What is the Gutenberg WordPress Update?

WordPress is set to revolutionize massive swathes of the internet with the introduction of its new editor called Gutenberg, coming soon in the 5.0 release. While change can be scary, this update has a lot of promise in terms of … Continue reading → The post What is the Gutenberg WordPress Update? appeared first on snack o'clock. Full Story