Matrix Group Blogs

CEO's Blog

Matrix Group CEO Joanna Pineda's insight on marketing, customer service, leadership,  technology and more.

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The Life Changing Benefits of Google’s Primary Inbox

I blogged recently that Matrix Group switched over to Google Apps. I have had a personal Gmail account for many years now and my family can’t function without our shared family Google calendar. So now I have Gmail at work and I’m loving it. I especially love Gmail’s inbox configurations. Here’s how it works. You […] The post The Life Changing Benefits of Google’s Primary Inbox appeared first on The MatriX Files.
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Why Matrix Group Was Finally Ready to Switch to Google Apps

A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years later, we finally made the switch. A couple of months ago, Matrix Group switched over to Google Apps. We now use: Gmail for email Google […] The post Why Matrix Group Was Finally Ready to Switch to Google Apps appeared first on The MatriX Files.
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MatrixMaxx Blog

Tips and strategies on how to manage your membership and enhance the member experience.

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Question: Does a Member Login REALLY cost you sales?

The Big Question I am seeing a battle brewing in the association market regarding the need for users to log in to a site or service. The big question: If there is a member login, does it cost the organization sales – if the member is presented with a login, will they go away, never to return? … Continue reading Question: Does a Member Login REALLY cost you sales? →
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Your AMS: What Doesn’t Matter?

What happens when you’re told that what you’re doing doesn’t matter? It’s part of your decision-making process! How can it not matter? Gretchen Steenstra, Senior Consultant at Delcor Technology Solutions is the kind of person who poses that kind of question. I got to catch up with Gretchen during the AMS Fest hosted by ReviewMyAMS‘s Teri … Continue reading Your AMS: What Doesn’t Matter? →
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Staff Blog

Design and development trends, tips on producing great websites and more from the Matrix staff!

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3 Must-Haves for Creating Content That Counts

I love content in all its forms and formats: Video, audio, animation, news articles, op-ed pieces, how-to columns, tweets, Facebook Messenger, and so on. And I love working with clients to help them surface the best of their content, from … Continue reading → The post 3 Must-Haves for Creating Content That Counts appeared first on snack o'clock.
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World Usability Day 2016 is All About Sustainability

The intersection of sustainability and user experience (UX) is where you’ll find the theme for 2016’s World Usability Day: Sustainable, or green, UX. Green UX involves creating the best experience for people in ways that make the most efficient, environmentally … Continue reading → The post World Usability Day 2016 is All About Sustainability appeared first on snack o'clock.
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