Matrix Group Blogs

CEO's Blog

Matrix Group CEO Joanna Pineda's insight on marketing, customer service, leadership,  technology and more.

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An Executive Director’s Guide to Getting the Most Out of Your Next Conference

I recently had coffee with Carol Singer Neuvelt, Executive Director of NAEM. NAEM is a professional association that empowers corporate leaders to advance environmental stewardship, create safe and healthy workplaces, and promote global sustainability. Carol says that one of NAEM’s biggest member benefits is its peer-led educational program, during which members share what they’ve done at […] The post An Executive Director’s Guide to Getting the Most Out of Your Next Conference appeared first on The MatriX Files.
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What Does Digital Transformation Mean for an Association or Non-Profit?

What does digital transformation mean for an association or non-profit? What does this transformation look like? These were two of the questions posed by Teri Carden, Founder of ReviewMyAMS and organizer of AMS Fest 2017, held a couple of weeks ago in Chicago. AMS Fest is a conference devoted to bringing together Association Management Software […] The post What Does Digital Transformation Mean for an Association or Non-Profit? appeared first on The MatriX Files.
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MatrixMaxx Blog

Tips and strategies on how to manage your membership and enhance the member experience.

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AMS Implementations are 20% Technology and 80% Governance

AMS Implementations are only 20% technology; the rest is governance.” Such were the provocative words by Thad Lurie, VP of Operations and CIO at EDUCAUSE, during the opening session at AMS Fest 2017 in Chicago earlier this month. He made the case that with so many terrific and feature-rich AMS and CRM systems available to … Continue reading AMS Implementations are 20% Technology and 80% Governance →
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Who Should Be in Charge of Your Association Management Software (AMS)?

During pitch and kickoff meetings, clients and prospects often ask me, “Who should be in charge of my Association Management Software (AMS)?” Should it be the IT department? Membership? Finance? Meetings? GR? In my mind, there’s no question that the Membership Department should ultimately be in charge. Why? Because at its core, any association management software … Continue reading Who Should Be in Charge of Your Association Management Software (AMS)? →
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Staff Blog

Design and development trends, tips on producing great websites and more from the Matrix staff!

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What is a Canonical URL and Why Should I Care?

A canonical URL or “canonical link” is an HTML element that helps search engines avoid the appearance of duplicate content. It does this by identifying a preferred version of a web page. Using canonical URLs improves your site’s SEO and makes searching … Continue reading → The post What is a Canonical URL and Why Should I Care? appeared first on snack o'clock.
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Learning Coldfusion in 2017

If you’re a young programmer like me, chances are you’ve never worked with ColdFusion before. As a 19 year old programmer in 2017, I have worked extensively with Python, and heard about many other popular programming languages such as C, … Continue reading → The post Learning Coldfusion in 2017 appeared first on snack o'clock.
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