Matrix Group Blogs

What REALLY Matters for Search Engine Optimization (SEO)

I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on the mechanics of our client sites so.... Full Story

Tips for Increasing Email Deliverability

Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, clear calls-to-actions – but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? Why do your emails sometimes get […] The post Tips for Increasing Email Deliverability appeared first on The MatriX Files. Full Story

AMS Implementations are 20% Technology and 80% Governance

AMS Implementations are only 20% technology; the rest is governance.” Such were the provocative words by Thad Lurie, VP of Operations and CIO at EDUCAUSE, during the opening session at AMS Fest 2017 in Chicago earlier this month. He made the case that with so many terrific and feature-rich AMS and CRM systems available to … Continue reading AMS Implementations are 20% Technology and 80% Governance → Full Story

Who Should Be in Charge of Your Association Management Software (AMS)?

During pitch and kickoff meetings, clients and prospects often ask me, “Who should be in charge of my Association Management Software (AMS)?” Should it be the IT department? Membership? Finance? Meetings? GR? In my mind, there’s no question that the Membership Department should ultimately be in charge. Why? Because at its core, any association management software … Continue reading Who Should Be in Charge of Your Association Management Software (AMS)? → Full Story

New Privacy Features in WordPress 4.9.6 for GDPR Compliance

With the EU’s GDPR deadline looming large in everyone’s mind, WordPress has released Version 4.9.6, which includes several new privacy-related features to help WordPress site owners comply with GDPR regulations. Here’s a rundown of the new features: Comments WordPress has … Continue reading → The post New Privacy Features in WordPress 4.9.6 for GDPR Compliance appeared first on snack o'clock. Full Story

Mother’s Day Gift Guide for the Techie Mom

Moms love tech. Not sure what to get mom for mother’s day? Flowers are always nice, so are candles and perfume. However, moms want those cool tech gadgets that streamline their hectic, schedule driven lives. Here are my recommendations: (And … Continue reading → The post Mother’s Day Gift Guide for the Techie Mom appeared first on snack o'clock. Full Story