Episode 101 • 08/01/2024

James Thorne, CEO of Vehicle for Good Inc., on Non-Traditional Fundraising and Working with Influencers

Available on

What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers?

In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses:

  • The idea that sparked the creation of Vehicle for Good.
  • How Vehicle for Good runs sweepstakes programs that raise money for nonprofits that have limited fundraising resources.
  • How before starting Vehicle for Good, James worked in communication for two very large churches.
  • How Vehicle for Good’s selection parameters ensure that a worthy nonprofit is selected.
  • How Vehicle for Good has utilized corporate and individual influencers to promote its sweepstakes.
  • His tips for working with influencers for mutual benefit.
  • How vehicle sweepstakes entries are tax deductible.

References:

Other Episodes

About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!