Episode 110 • 10/03/2024

Eduardo Arabu, CEO at NHCC, on Convening Leaders, the Latino Executive Accelerator, and Hispanic Heritage Month

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In honor of Hispanic Heritage Month, host Joanna Pineda welcomes Eduardo Arabu, CEO of the National Hispanic Corporate Council & Latino DEI Collective (NHCC). Eduardo discusses:

  • How NHCC offers guidance on recruiting, promoting, and retaining Hispanic professional talent.
  • How NHCC assists companies in reaching Hispanic customers and suppliers.
  • How NHCC supports small Hispanic-owned businesses by encouraging their clients to pursue supplier diversity.
  • How NHCC emphasizes the importance of companies giving back to Hispanic communities through corporate social responsibility (CSR) initiatives.
  • How his background in HR, talent acquisition, government affairs, and media relations led him to become CEO after serving in leadership positions for nearly 14 years.
  • NHCC’s Convening Leaders Program, a program designed to bring member companies together to discuss cultural competency, market awareness, and corporate strategies.
  • How NHCC’s convening and engagement efforts, both virtual and in-person, are driving membership growth by fostering collaboration and thought leadership among Fortune 100 companies.
  • How, despite competition, NHCC fosters a collaborative environment where companies share strategies related to workforce development, recruitment, and retention.
  • The importance of understanding that the Hispanic and Latino community is not a monolith, with over 20+ countries, dialects, cultural backgrounds, and languages.
  • How regional differences affect U.S. Hispanic populations distribution.
  • How NHCC’s Latino DEI Collective focuses on emerging issues (e.g., affirmative action cases) and career development for the next generation of Latino executives.
  • NHCC’s Latino Executive Accelerator Program, a program designed to help Latinos break through the glass ceiling that limits representation in executive roles.
  • His philosophy, encouraging individuals to have a “personal board of directors” of people who mentor, advocate, and support their professional growth.
  • How he encourages Hispanic and non-Hispanic people to celebrate Hispanic heritage all year long, not just during Hispanic Heritage Month.
  • The importance of working with culturally relevant ad agencies and communication firms that understand the diverse Hispanic/Latino makeup in the U.S.

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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

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