How I Came To Represent 12 Million People

A couple of weeks ago, my husband got a letter in the mail from the American Institute of Consumer Studies. AICS wanted to interview him about his media viewing habits. A couple of days later, someone knocked on our door. Turns out AICS wasn’t interested in interviewing Maki; they wanted to interview an adult female […]

What’s Your Membership Experience?

I’ve blogged in the past about Vistage, the CEO membership organization that I’ve been a member of for five years. I was talking with a Vistage VP a few weeks ago and he summed up the Vistage experience quite succinctly: strong peer advisory group with well-​​​​run meetings, effective coaching and world-​​​​class speakers. In other words, […]

How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?

My family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-​​​​year old a LEGO Minecraft kit. Don’t know about Minecraft? As far as I can tell, Minecraft is THE hot game for boys, who play it on computers, tablets and […]

Why Matrix Group Brought Back Its Email Newsletter

A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other organizations were dropping their email newsletters. The marketing staff was spread thin, so killing the Matrix Missive seemed like the right thing to do. We […]

Does Facebook Have Staying Power?

Everywhere I turn, I’m hearing about Facebook’s IPO on Friday. The media, economists, pundits and the public are speculating about stock price, total valuation, and on and on. And of course, people are questioning whether or not Facebook will have staying power in the long run. Mark Evans from Forbes Magazine warns readers to “Stay away […]

JP Rule #3: Never Let Your Client Make a Mistake

The Matrix Group running team wanted t-​​​​shirts for a couple of races this Spring and Summer. We ordered black running shirt with our logo printed using a sublimation process, meaning that instead of being an applique, the ink is fused into the shirt fibers. This ensures the shirt remains breathable and the logo will be […]