Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, so traffic means organizations are getting attention and their content is being read and hopefully appreciated. Indeed, nearly every client I work with has a […]

Data-Driven Decision-Making Through Analytics

A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director and Jessica is Web Manager & Developer at Carnegie. Carnegie has a well-developed analytics program, the organization respects data, and Tim and Jessica are committed […]

The Role of the C-Suite in Technology

I had the honor of moderating a panel at this week’s annual conference of the American Society of Association Executives in Detroit, MI. The panel was titled, “The Role of the C-Suite in Technology” and featured 3 CEOs and 2 CIOs. Each panelist described his/her organization: mission, staff size, revenue, most important programs and key […]