Why Every Organization Should Care About Search Engine Optimization (SEO)

Every once in a while, a client or prospect will tell me their organization doesn’t care about search engine optimization (SEO). Why? I get these reasons: The organization targets a very specific, very niche set of audiences. The organization has a defined universe and they are largely known to the association and vice versa. The […]

Carnegie Middle East Center Bilingual Web site

Matrix Group recently worked with Carnegie Endowment for International Peace to launch a bilingual Web site for the organization’s Middle East Center.  To communicate with its multilingual audience, Carnegie needed to enhance its Web site to provide content in both Arabic and English. Our work included: An enhanced  Content Management System, allowing Center staff to […]

Google Searches Amazon Better Than Amazon

Amazon.com is really lucky that Google.com indexes its content and then adds the fabulous Google search algorithms to searches.  In order to find something on Amazon.com, I had to find it on Google.com. My son begged me to purchase software based on the Dr. Seuss ABC Book. We had previously seen the program at the […]

You Call That a Site Search?

A friend works for Levi Strauss, so I always ask for her opinion when buying jeans. I was looking for skinny jeans; she recommended a pair of 503 jeans. So I went to Levi.com, typed “503” and got nothing. I tried “levis 503” and got nothing. I typed “skinny jeans” and finally got some results, […]