The Promise of Universal Analytics: Custom Dimensions Can Show Who Is Visiting and What They Are Doing

Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, including enhanced e-​​​​commerce reports, a more flexible tracking code that lets you track visitors across their devices (e.g., when people visit your website on a […]

The Personalized, Social Web or Why Your Organization Needs a Social Sharing Strategy

SEO (search engine optimization) changed forever when Google integrated Google+ into its Google search results a few weeks ago. Basically, Google is now personalizing (to a much greater degree than before) its search results, based on the links and +1 recommendations of people in your Google+ network. Check out the example below. I did a […]

DecisionPath Consulting Website Redesign

DecisonPath, a business intelligence consultancy, called on Matrix Group for the redesign of its website, which needed to better communicate the company’s capabilities and experience. More importantly, DecisionPath’s staff wanted the website to serve as the company’s primary marketing vehicle and lead generation tool. SEO and usability were critical components of the website’s design and content. Matrix […]