Why Every Organization Should Care About Search Engine Optimization (SEO)

Every once in a while, a client or prospect will tell me their organization doesn’t care about search engine optimization (SEO). Why? I get these reasons: The organization targets a very specific, very niche set of audiences. The organization has a defined universe and they are largely known to the association and vice versa. The organization doesn’t […]

Answer Customer Questions On Your Website and Reap the SEO Benefits

A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers and potential customers have thousands of questions about your product and industry. Answer those questions through your website and blog! Here are some key takeaways from […]

How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?

My family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-​​​​year old a LEGO Minecraft kit. Don’t know about Minecraft? As far as I can tell, Minecraft is THE hot game for boys, who play it on computers, tablets and […]

Is Blogging Passe?

During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested to clients that they consider a leadership blog to raise awareness of their industry’s issues, make leadership more accessible and approachable, and showcase their thought […]