Why Matrix Group Brought Back Its Email Newsletter

A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other organizations were dropping their email newsletters. The marketing staff was spread thin, so killing the Matrix Missive seemed like the right thing to do. We […]

Are You Ready to Ditch Your Paper Subscriptions?

More and more of my clients are making the decision to eliminate their print magazines and newsletters. They’re choosing digital versions of their publications over print to eliminate printing and mailing costs, achieve immediate delivery, and occasionally, create personalized versions based on customer preferences. All of this makes sense to me.  I get most of […]

What’s Your E-Mail Address Worth?

Last weekend at the mall, while purchasing a pair of shoes, the saleswoman gave me a tantalizing offer: give us your e-mail address and we’ll give you 10% off the price of the shoes. I had a lot of time to think about the offer because everyone in front me willingly gave up their e-mail […]