Answer Customer Questions On Your Website and Reap the SEO Benefits

A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers and potential customers have thousands of questions about your product and industry. Answer those questions through your website and blog! Here are some key takeaways […]

Is Blogging Passe?

During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested to clients that they consider a leadership blog to raise awareness of their industry’s issues, make leadership more accessible and approachable, and showcase their thought […]

Your Organization’s Voice Should Be Different Across Platforms

If you’ve attended any of my webinars or follow this blog, you know that I advocate strongly against posting the same updates and information across different communications channels. I think it’s a waste when organizations simply post their press release headlines to their Facebook or Twitter pages. But Joanna, you say, “what if I want […]