What’s In a Brand?

Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does it mean to rebrand? Matrix Group Alex Pineda is obsessed with branding. He spends a lot of time thinking about logos, colors, typography, imagery, and […]

Your Employees as Brand Ambassadors

Last week, Matrix Group launched a new staff blog – SnackOClock.net. SnackOClock came out of an internal town hall meeting I held with staff late last year about recruiting. As a company, we decided to launch a staff blog to showcase our expertise, highlight cool projects, discuss innovative techniques we’re implementing on client sites, and […]

Why Your Receptionist Is Your Company’s Most Important Brand Ambassador

I was on the phone with a company receptionist the other day, trying desperately to reach someone in sales or customer service. Trouble is, the person I was speaking with could not have cared less about me or my needs. She kept repeating that she had no idea where anybody was, she could not leave […]