The Black Church and HIV: A Social Justice Imperative” Video for NAACP

“The Black Church and HIV: A Social Justice Imperative” Video for NAACP">NAACP

Gibraltar Associates, a leading public relations agency, partnered with Matrix Group to create a video for the National Association for the Advancement of Colored People (NAACP) as part of the NAACP’s initiative to combat HIV in the African-​​American community.

To kick off their campaign, the NAACP wanted to create a dynamic, powerful video that addresses faith leaders in African communities across the nation. The NAACP is working with the Black Church to encourage faith leaders to rally their parishioners to take a stand against the HIV/​AIDS crisis.

Gibraltar Associates partnered with Matrix Group to create an inspirational video. Here’s what we did:

  • Created a video that addresses this national epidemic, and also evokes a sense of urgency and encourages African Americans nationwide to combat HIV in their communities.
  • Constructed a video that layered the animations, inspirational music and powerful voiceover talent
  • Created and incorporated a series of animated infographics adapted from the still images and statistics provided by Gibraltar Associates.
  • Integrated the online video into the national initiative’s multi-​​faceted campaign.

Watch the Video

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