Top 5 Ways to Keep Your Website Secure

I just came back from the annual convention of the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA) in beautiful Colorado Springs, Colorado. SMACNA asked me to talk about digital threats to businesses. A big threat is clearly the potential for a company’s website to be hacked. Even if a website doesn’t contain any […]

The Role of the C-​​Suite in Technology

I had the honor of moderating a panel at this week’s annual conference of the American Society of Association Executives in Detroit, MI. The panel was titled, “The Role of the C-​​​​Suite in Technology” and featured 3 CEOs and 2 CIOs. Each panelist described his/​​her organization: mission, staff size, revenue, most important programs and key technologies. […]

It’s Time To Make Your Website Mobile-​​Friendly… Really

I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha? “Hold on,” I said. “I don’t think going mobile-​​​​friendly is optional these days.” But, he argued, responsive design adds to the project budget and his site doesn’t […]

Why Every Organization Should Care About Search Engine Optimization (SEO)

Every once in a while, a client or prospect will tell me their organization doesn’t care about search engine optimization (SEO). Why? I get these reasons: The organization targets a very specific, very niche set of audiences. The organization has a defined universe and they are largely known to the association and vice versa. The organization doesn’t […]