It’s Time To Make Your Website Mobile-​​Friendly… Really

I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha? “Hold on,” I said. “I don’t think going mobile-​​​​friendly is optional these days.” But, he argued, responsive design adds to the project budget and his site doesn’t […]

Why Every Organization Should Care About Search Engine Optimization (SEO)

Every once in a while, a client or prospect will tell me their organization doesn’t care about search engine optimization (SEO). Why? I get these reasons: The organization targets a very specific, very niche set of audiences. The organization has a defined universe and they are largely known to the association and vice versa. The organization doesn’t […]

The Promise of Universal Analytics: Custom Dimensions Can Show Who Is Visiting and What They Are Doing

Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, including enhanced e-​​​​commerce reports, a more flexible tracking code that lets you track visitors across their devices (e.g., when people visit your website on a […]