Here’s what I absolutely love about the ON website: it’s got a ton of attitude.
The design of the site is bold, almost brash. But the attitude really shines through in the copy. The about page starts off with:
Before the recent youth-led revolutions that are now happening around the world—there was Outdoor Nation. Okay, we probably didn’t influence those uprisings but we do share a belief in the power and passion of young people and our ability to start a revolution.
ON says they “host awesome summits” and “when the ancient Greeks invented social networking, this is what they had in mind!”
In the branding area on the home page, there’s a big pitch to GTFO (get the f*** outside) because “there’s no excuse not to get the fun outside.”
How fun to see a website just brimming with enthusiasm and passion! It’s obvious that ON is targeting a specific demographic and not every organization can get away with this type of attitude and language. But I bet more of us could and should inject our marketing campaigns with fresh design and copy that signals a certain lifestyle and brand.
How about you? What attitude does your website project? Can you name other websites that have a lot of attitude?
