The Promise of Universal Analytics: Custom Dimensions Can Show Who Is Visiting and What They Are Doing

Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, including enhanced e-​​​​commerce reports, a more flexible tracking code that lets you track visitors across their devices (e.g., when people visit your website on a […]

Thinking About the Future in the Age of Surprise

I had the pleasure of speaking at the International Foundation of Employee Benefit Plans (IFEBP) last week during their Benefit Communication and Technology Institute in San Jose, CA. My topics? Getting Started with Video and Website Best Practices. But that’s not the topic of this blog post. The closing session made a real impression on me. […]