It’s Time To Make Your Website Mobile-​​Friendly… Really

I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha? “Hold on,” I said. “I don’t think going mobile-​​​​friendly is optional these days.” But, he argued, responsive design adds to the project budget and his site doesn’t […]

Why Every Organization Should Care About Search Engine Optimization (SEO)

Every once in a while, a client or prospect will tell me their organization doesn’t care about search engine optimization (SEO). Why? I get these reasons: The organization targets a very specific, very niche set of audiences. The organization has a defined universe and they are largely known to the association and vice versa. The organization doesn’t […]