Strategy and Branding
Before starting any work, Matrix will strive to understand your goals and objectives. The single most important question we will ask you is “What will success look like with this project?” The answers to this question will help us define the project scope and develop ways to measure the project’s success.
Goal Setting and Strategy: We’ll examine your organization, goals and objectives, existing Web site, membership types, target audience, sources of revenue, marketing efforts, compelling events, staff, timeline and budget. Working together, we’ll develop quantitative ways to measure the project’s success. Whether it’s 300 new members, a 300% increase in online sales or download of a specific document, a 30% reduction in staff time needed to process meeting registrations, or raising your site’s Google rank for specific keywords, we’ll chart a plan that gets you there.
Identity and Brand Development: In the age of the Internet, reputation and brand marketing becomes a powerful tool available to all organizations, of all sizes. Your brand should reflect the visual, emotional, and cultural imagery that you want your members and customers to associate with your organization. Whether you’re nationally recognized or newly established, we can help your organization create the identity and image you want to portray, build brand recognition and awareness, brand your products and services, and ensure that members, customers, and the community understand the benefits you provide.
Communication Planning: It’s about creating a communication plan to reach the target audience with the right content, using the most effective communication channels. We’ll help you create a comprehensive communications plan that includes your Web site content and content management system (CMS), e-mail newsletters, blogs, podcasts, webinars, RSS, and social networking strategy. We’ll even give you a content plan and production schedule so you know when, how, and how often your different audiences are getting your messages. Finally, through regular review of usage reports, we’ll work with you to adjust the content and its delivery methods to achieve maximum results.