An effective design is not just about aesthetics. A powerful design expresses your brand personality, who you are, and what you represent.
Design Services Components
Information Architecture (IA): We offer a suite of IA services to help you define your target audiences, develop an effective navigation structure, and create a taxonomy that will categorize your content and services in a way that makes sense to your visitors. Our IA toolbox includes creation of user personas, remote card sorting, content audits, site maps, content mapping, taxonomy development, user testing, user surveys, and usability testing.
Logo and Collateral: Through logo and tagline development, collateral development (letterhead, brochures, multimedia presentations, Word and PPT templates), and advertising and marketing campaigns, we can help your organization build brand recognition and awareness, brand your products and services, and ensure that members, customers, and the community understand the benefits you provide.
Web Site and Interactive Design: At Matrix Group, we believe that effective Web sites are designed with your organizations audiences, your identity, and your overall goals in mind. Just as important, we’ll create a design that provides visual cues that help visitors use your Web applications, perform a search, and find specific content. Our unique, multi-designer approach means youll get strong, differing compositions the first time around. Our designer toolbox includes: Web site design, information design (for maps, graphs and charts), flash movies, interactive games, and image galleries.
Rich Media: Do you recall what your Web site or any other Web site looked liked 10 years ago? Web sites from the last decade used text and photos, simple e-commerce, and a minimum of dynamic content. Today, with bandwidth and screen resolutions posting fewer constraints to our creativity, we can combine text with high-quality audio, high-resolution streaming video, interactive maps, animation, live discussions, and distance learning. Rich media not only provides the Cool and the Wow in todays Web sites, but recent studies have shown that sites that incorporate rich media technologies have:
- Higher perceived value
- Increased user information retention compared to static
- Longer site visit times which increases site stickiness
- Increased visitor referral rates