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• client: Women in Government Relations (WGR)
• project: Web Site

WGR’s leadership came to Matrix Group with a wish to make the WGR Web site a significant member benefit.  The goal was to provide WGR members with the necessary tools to upgrade their membership experience, as well as outfit them with resources to advance their career.  

Matrix Group Services included:  

• Completely new branding with a redesigned logo
• Reorganization of the site’s information architecture to make information easier to find
• A Content Management System that makes it easy for non-technical WGR staff to keep the site updated with fresh news and other content
• A new Web site design in keeping with WGR’s new, dynamic identity
• An HTML newsletter template
• Integration of the site with WGR’s Association Management System back end database

Phase II of the project will include an Interactive Employment Guide, Online Speakers Bureau, and My Membership page.