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• client: National Hospice Foundation
• project: Website Redesign
• url: http://www.nationalhospicefoundation.org/

The National Hospice Foundation needed a site to help convert visitors into donors, and encourage donors to become members of the foundation’s planned giving program.

To help raise critical finds needed to serve NHF’s providers, Matrix Group created a new site that includes:

• A warm, welcoming color palette and a sophisticated appearance reflecting NHF’s organizational culture
• Intuitive navigation so that the site is accessible to all who participate in the hospice community
• A compelling section, called “See How NHF puts your Gifts to Use,” featuring testimonials and personal stories of how donations directly help recipients
• A social networking section features Twitter, Facebook and a form where visitors can sign up for NHF News based on their specific interests