- client: Pulmonary Hypertension Association
- project: Website Redesign
- url: http://www.phassociation.org/
The goal of Pulmonary Hypertension Association (PHA), is to better serve patients living with pulmonary hypertension and their caregivers, as well as medical professionals, volunteers and donors.
Matrix Group designed the Web site with PHA’s diverse audiences as the primary focus:
- Created a user-focused navigation that directs visitors to specific areas on the Web site based on their needs, motivations and online behaviors.
- Collaborated with PHA staff on a rework of the site’s content to ensure each page’s key messages and calls to action were clearly defined.
- Seamlessly integrated PHA’s public-site with a third party database vendor, so when the redesigned site was launched, PHA had immediate access to all of their data.