• client: Goodwill Industries International
• project: Web site Redesign
• url: http://www.goodwill.org

Goodwill Industries wanted to redesign its public Web site to support its mission to  better serve its audience of shoppers, job seekers and funders of employment and community-based programs.

Matrix Group redesigned a Web site to include:

• A color coded navigation geared to help visitors navigate their way through the site
• Integration of the Goodwill locator that allows users to filter results by type of location
• Creation and incorporation of user-friendly icons in the Goodwill locator to show that Goodwill consists of more services than just retail stores, but also donation centers, staffing services and headquarter locations and outlet stores
• The Web site serves as one of the primary communications tools for the respected organization, from distributing information about the organization?s employment placement services to community-based programs to helping individuals with disabilities or facing other employment challenges.