Webinar Series: Social Media Marketing and Customer Engagement: What's Next?

  • Date: May 18, 2011
  • Time: 11:00 AM – 12:00 PM Eastern Time
  • Place: WebEx


Cost: $49 for clients; $69 for everyone else


So you've set up your company's blog, Facebook and Twitter pages, and YouTube channel. You're gaining followers, you're posting everyday. Now what? How do you know that your followers are part of your target audiences? How do you know if anyone is reading? And how do you encourage interactions?

Join Matrix Group CEO Joanna Pineda and Communications Guru Sherrie Bakshi to learn how to take your social campaign to the next level, gain quality followers and start conversing with your members and customers!

During this webinar, they will discuss how to:

  • Create an editorial calendar so you have compelling and fresh content each day, week and month
  • Develop a listening strategy so you know when your customers are chatting about you and your industry
  • Encourage comments, retweets, wall posts and shared stories
  • Develop a loyal following
  • Get the conversions you want (read, retweet, share, purchase, register)
  • Track your interactions and conversions

We're offering 5 webinars. Attend the webinar of your choice or attend all 5 for an integrated experience and save money! Matrix clients pay only $49 per webinar or $200 for all 5 webinars; non-clients pay $69 per webinar or $250 for the entire series.

Invite others in your company to participate from the same line and pay for just one seat!

Here is the schedule for the complete series:

  • Email Marketing Best Practices
    Date: Wednesday, March 23, 2010
    Time: 11:00 AM - 12:00 PM Eastern
  • Advanced Google Analytics
    Date: Thursday, April 21, 2010
    Time: 11:00 AM - 12:00 PM Eastern
  • Social Media Marketing and Customer Engagement: What's Next?
    Date: Wednesday, May 18, 2010
    Time: 11:00 AM - 12:00 PM Eastern
  • Creating a Mobile Strategy for Your Organization
    Date: Thursday, June 2, 2010
    Time: 11:00 AM - 12:00 PM Eastern
  • Redesigning Your Website With a User-Centered Focus
    Date: Tuesday, June 14, 2010
    Time: 11:00 AM - 12:00 PM Eastern

Why Matrix Group?

Matrix Group is a leading interactive agency providing Web design, development, association management software, and hosting services to associations and non-profits.

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